viviana greco foto

In a few words

46 years old, graduated in industrial design. Freelance.

I worked for 8 years as a marketing designer at Tesa Spa, a multinational company specialized in the production of adhesive solutions. Due to internal restructuring my position has been suppressed. I designed brochures, catalogues, advertising, merchandising and trade fair stands.

I started my career as industrial designer at Whirlpool, continuing in the Lenci Design studio in Rome. The offer of a collaboration with a hosting agency then led me to start a freelance activity as industrial, web and graphic designer, starting collaborations with an advertising agency (Kronomark), a marketing agency (Emotion Marketing), a design studio (Nicola Novelletto) and an IT services company (Iway Srl).

The passion for design and the related technical aspects are the common thread that binds all my different professional experiences, the result of tenacity, flexibility and adaptability, characteristics thanks to which I have been able to work at 360 thus, also in different fields.

icona lavoro PROFESSIONAL PATH
from 2020
Company:

Freelance

Role:

Graphic e Web Designer

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Main activities:

Web site development | Creation of flash animations, banners, newsletters and DEM | Brand identity | Brochure, flyer and advertising | Technical illustrations

Skills acquired:

UX and cross browsing web site design | Learn and update techniques and programming languages | Treat the customer brand identity through the elaboration the logo, brochures, advertisements and flyers.

Clients:

Geko (adhesive solutions manufacturer) | Gioielleria Moglio (jewelry store)

2012-2020
Company:

Tesa SpA - A leading international manufacturer and marketer of adhesive solutions

Role:

Graphic, Web e Exhibit Designer

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Main activities:

Merchandising | Display design | Brochures, flyers and advertising | Supplier management | Sales agents support (in Hardware, Stationery and GD channels) | Web site management by CMS | Fair stands design

Skills acquired:

Ability to deepen my knowledge from a broader and professional perspective|Working simultaneously on a variety of products|Manage problems and potentials of different sales channels (hardware, stationeries, GD and industry)|To develop and adapt ad hoc the communication, aimed at to launch campaigns or raise product, to the Italian market|Designing different types of materials for the point of sale, as displays kit and shelf customization.

2005-2012
Company:

Freelance

Role:

Industrial, Graphic e Web Designer

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Main activities:

Industrial design | 3D CAD/CAM | Web site development | Creation of flash animations, banners, newsletters and DEM | Brand identity | Brochure, flyer and advertising | Technical illustrations

Skills acquired:

Manage different types of customer | Expertise development in plastic molding issues | Technical drawings, rendering and 3D CAD-CAM development | UX and cross browsing web site design | Learn and update techniques and programming languages | Treat the customer brand identity through the elaboration the logo, brochures, advertisements and flyers (such as the 360 degree project for the Tempio delle Delizie: logo, website, BTL materials and point of sale).

Clients:

F.lli Porta (taps manufacturer) | Tonini (windows and doors manufacturer) | Martinelli (handles manufacturer) | Greenwitch (objects manufacturer) | Tempio delle Delizie (frozen products manufacturer) | Iway Srl (IT services) | Agilesoft Srl (software house) | Top Media Srl (publishing house) | Kronomark SpA (advertising agency) | Studio Aziendale Savi (accountant).

2010-2012
Company:

Emotion Marketing - Marketing agency

Role:

Graphic e Web Designer part-time

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Main activities:

Web sites development | Flash animations, banners, newsletters and DEM creation | Brand identity | Brochure, flyer and advertising.

Skills acquired:

Develop and learn how to approach communication from marketing perspective working with demanding clients.

Clients:

Il Sole 24 Ore (publishing house)|Retex S.p.A. (retail consultant)|Berma Corporate (IT services)|Security Castle (security consultant)

2004
Company:

Promitalia of Pomezia - Advertising agency

Role:

Graphic ed Exhibit Designer

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Main activities:

Customizing and designing gadgets | Brochures designing | Fair stands design.

Skills acquired:

Set the stand layouts analysing logistic and functional clients requirements | Supplier management.

Clients:

Procter&Gamble | Johnson&Johnson | Ansa

2001-2004
Company:

Lenci Design of Roma - Design studio

Role:

Industrial Designer

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Main activities:

Industrial design | Supervision of internal prototype laboratory | Further development of knowledge on plastic and metal moulding | CAD/CAM design.

Skills acquired:

Work into direct contact with client and to be involved the engineering of products | Technical drawings, rendering and 3D CAD-CAM development.

Clients:

Teuco | Tonic | Newform | Fornara & Maulini

2000
Company:

Whirlpool Europe

Role:

Industrial Designer - 6 months intership

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Main activities:

Industrial design | Design of refrigerator components | Supervision of internal prototype laboratory | Further development of knowledge on plastic and metal moulding | Technical drawings, rendering and 3D CAD-CAM development.

Skills acquired:

Operate in a well structured and International company | Designing independently | Interact with other company departments (engineering, marketing and prototyping laboratory).

icona formazioneEDUCATION
December 2008
Sketching design course at Istituto Europeo of Design in Milan.
June 2002 and November 2003
Think 3 training
December 2000
Degree in Industrial Design at Architecture department of “Politecnico di Milano”. Grade: 97/100 Experimental thesis “Fire and water: multifunctional cook top” in co-operation with Whirlpool Europe.
July 1995
Graduation from Liceo Classico “L. Pirandello” in Bivona (AG). Grade: 60/60.
icona lingue LANGUAGES
English
B2 - Intermediate written and spoken.
Used continuously in international relations in both Tesa SpA both Whirlpool SpA.
Courses attended:
1995 Five weeks course in London
1999 Four weeks course in Dublin
2011/2016 Annual course at Lingue in Comune (2/4h per week)
2013 20h Individual course at Shenker of Milan
2015/2016 40h Individual course at Myes of Milan
2020 40h Individual course at Internation House of San Donato Milanese
Spanish
B2 - Intermediate written and spoken.
Courses attended:
2009 Annual course at Lingue in Comune (6h per week)
2011/2012 Annual course at Lingue in Comune (2h per week)
2011 Two weeks course (20h per week) at Estudio Hispanico in Tarifa – Spain
icona softwareSOFTWARE KNOWLEDGE
Platform: Windows and Macintosh
Graphics and photo editing: Photoshop · Illustrator · Indesign · Corel Draw · Power Point
Video editing: After Effects
Web design: Dreamweaver · Good knowledge of html and css · Wordpress · Responsive web design · Basic knowledge of php and mysql - Adobe XD
Tecnical drawing and 3D modelling: Rhino · Think3 · Alias · Autocad · Adobe Dimension
Merchandisign: Spaceman