46 years old, graduated in industrial design. Freelance.
I worked for 8 years as a marketing designer at Tesa Spa, a multinational company specialized in the production of adhesive solutions. Due to internal restructuring my position has been suppressed.
I designed brochures, catalogues, advertising, merchandising and trade fair stands.
I started my career as industrial designer at Whirlpool, continuing in the Lenci Design studio in Rome. The offer of a collaboration with a hosting agency then led me to start a freelance activity as industrial, web and graphic designer, starting collaborations with an advertising agency (Kronomark), a marketing agency
(Emotion Marketing), a design studio (Nicola Novelletto) and an IT services company (Iway Srl).
The passion for design and the related technical aspects are the common thread that binds all my different professional experiences, the result of tenacity, flexibility and adaptability, characteristics thanks to which I have been able to work at 360 thus, also in different fields.
PROFESSIONAL PATH
from 2020
Company:
Freelance
Role:
Graphic e Web Designer
Main activities:
Web site development | Creation of flash animations, banners, newsletters and DEM | Brand identity | Brochure, flyer and advertising | Technical illustrations
Skills acquired:
UX and cross browsing web site design | Learn and update techniques and programming languages | Treat the customer brand identity through the elaboration the logo, brochures, advertisements and flyers.
Tesa SpA - A leading international manufacturer and marketer of adhesive solutions
Role:
Graphic, Web e Exhibit Designer
Main activities:
Merchandising | Display design | Brochures, flyers and advertising | Supplier management | Sales agents support (in Hardware, Stationery and GD channels) | Web site management by CMS | Fair stands design
Skills acquired:
Ability to deepen my knowledge from a broader and professional perspective|Working simultaneously on a variety of products|Manage problems and potentials of different sales channels (hardware, stationeries, GD and industry)|To develop and adapt ad hoc the communication, aimed at to launch campaigns or raise product, to the Italian market|Designing different types of materials for the point of sale, as displays kit and shelf customization.
Rotating modular floor display for bathroom accessories samples
1/60
Rotating modular floor display for bathroom accessories samples
2/60
Rotating modular couter display for bathroom accessories samples
3/60
Rotating modular couter display for bathroom accessories samples
4/60
Print4All fair stand
5/60
Print4All fair stand
6/60
Print4All fair stand
7/60
Print4All fair stand
8/60
Print4All fair stand
9/60
Print4All fair stand
10/60
Folder safety tapes
11/60
Landing page contest
12/60
Hardware products catalogue
13/60
Consumer products catalogue
14/60
MADE fair stand
15/60
MADE fair stand
16/60
Counter display
17/60
Bath accessories brochure
18/60
Banner
19/60
FEL fair stand
20/60
FEL fair stand - Panels detail
21/60
Double sides strips video
22/60
Counter display for adhesive nails
23/60
Prices catalogue
24/60
Double sides for plaster folder
25/60
Landing page contest
26/60
Counter display for double sides tapes
27/60
Brico Day fair stand
28/60
Brico Day fair stand
29/60
Brico Day fair stand
30/60
Wobbler for a contest
31/60
TechDay invitation card
32/60
Tech Day FCA
33/60
Tech Day FCA
34/60
Tech Day FCA
35/60
Counter display video
36/60
Banner
37/60
Wobbler for a contest
38/60
Tesa HiP folder
39/60
Flyer concorso
40/60
Lyreco fair stand
41/60
Lyreco fair stand - Panels detail
42/60
Displays island
43/60
Landing page contest
44/60
Gift box Back to School campaign - Front
45/60
Gift box Back to School campaign - Back
46/60
Test counter for adhesive nails and screws
47/60
Test counter for adhesive nails and screws
48/60
Roll Up industrial products
49/60
Adhesive tapes folder for aeronautics
50/60
Roll Up consumer products
51/60
Stationery products shelf
52/60
Banner
53/60
Hardware tapes T-Shirt
54/60
Double sided multimedia brochure
55/60
Tork accessories mounting with adhesive screws video tutorial
56/60
Hardware products shelf
57/60
Roll Up bath accessories
58/60
Restyling packaging Comet adhesive tapes
59/60
Sample box double sides strips
60/60
2005-2012
Company:
Freelance
Role:
Industrial, Graphic e Web Designer
Main activities:
Industrial design | 3D CAD/CAM | Web site development | Creation of flash animations, banners, newsletters and DEM | Brand identity | Brochure, flyer and advertising | Technical illustrations
Skills acquired:
Manage different types of customer | Expertise development in plastic molding issues | Technical drawings, rendering and 3D CAD-CAM development | UX and cross browsing web site design | Learn and update techniques and programming languages | Treat the customer brand identity through the elaboration the logo, brochures, advertisements and flyers (such as the 360 degree project for the Tempio delle Delizie: logo, website, BTL materials and point of sale).
Clients:
F.lli Porta (taps manufacturer) | Tonini (windows and doors manufacturer) | Martinelli (handles manufacturer) | Greenwitch (objects manufacturer) | Tempio delle Delizie (frozen products manufacturer) | Iway Srl (IT services) | Agilesoft Srl (software house) | Top Media Srl (publishing house) | Kronomark SpA (advertising agency) | Studio Aziendale Savi (accountant).
Set the stand layouts analysing logistic and functional clients requirements | Supplier management.
Clients:
Procter&Gamble | Johnson&Johnson | Ansa
Watch - Pringles
1/9
Fair stand - Johnson & Johnson, healthcare company
2/9
Fair stand - Johnson & Johnson, healthcare company
3/9
Fair stand - ANSA, news agency
4/9
Fair stand - ANSA, news agency
5/9
Prices catalogue
6/9
Prices catalogue
7/9
Fair stand - ANSA, news agency
8/9
Fair stand - ANSA, news agency
9/9
2001-2004
Company:
Lenci Design of Roma - Design studio
Role:
Industrial Designer
Main activities:
Industrial design | Supervision of internal prototype laboratory | Further development of knowledge on plastic and metal moulding | CAD/CAM design.
Skills acquired:
Work into direct contact with client and to be involved the engineering of products | Technical drawings, rendering and 3D CAD-CAM development.
Clients:
Teuco | Tonic | Newform | Fornara & Maulini
Corner bathtub - Teuco
1/13
Elliptical - Newform
2/13
Elliptical - Newform
3/13
Bulletin board
4/13
Bulletin board
5/13
Chaise longue
6/13
Arm chair
7/13
Corner bathtub - Teuco
8/13
Beverage dispenser - Newform
9/13
Beverage dispenser - Newform
10/13
Shower panel - Teuco
11/13
Electrostimulator
12/13
Arm chair
13/13
2000
Company:
Whirlpool Europe
Role:
Industrial Designer - 6 months intership
Main activities:
Industrial design | Design of refrigerator components | Supervision of internal prototype laboratory | Further development of knowledge on plastic and metal moulding | Technical drawings, rendering and 3D CAD-CAM development.
Skills acquired:
Operate in a well structured and International company | Designing independently | Interact with other company departments (engineering, marketing and prototyping laboratory).
EDUCATION
December 2008
Sketching design course at Istituto Europeo of Design in Milan.
June 2002 and November 2003
Think 3 training
December 2000
Degree in Industrial Design at Architecture department of “Politecnico di Milano”. Grade: 97/100 Experimental thesis “Fire and water: multifunctional cook top” in co-operation with Whirlpool Europe.
July 1995
Graduation from Liceo Classico “L. Pirandello” in Bivona (AG). Grade: 60/60.
LANGUAGES
English
B2 - Intermediate written and spoken.
Used continuously in international relations in both Tesa SpA both Whirlpool SpA.
Courses attended:
1995 Five weeks course in London
1999 Four weeks course in Dublin
2011/2016 Annual course at Lingue in Comune (2/4h per week)
2013 20h Individual course at Shenker of Milan
2015/2016 40h Individual course at Myes of Milan
2020 40h Individual course at Internation House of San Donato Milanese
Spanish
B2 - Intermediate written and spoken.
Courses attended:
2009 Annual course at Lingue in Comune (6h per week)
2011/2012 Annual course at Lingue in Comune (2h per week)
2011 Two weeks course (20h per week) at Estudio Hispanico in Tarifa – Spain
SOFTWARE KNOWLEDGE
Platform: Windows and Macintosh
Graphics and photo editing: Photoshop · Illustrator · Indesign · Corel Draw · Power Point
Video editing: After Effects
Web design: Dreamweaver · Good knowledge of html and css · Wordpress · Responsive web design · Basic knowledge of php and mysql - Adobe XD
Tecnical drawing and 3D modelling: Rhino · Think3 · Alias · Autocad · Adobe Dimension